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eCommerce · Subscriptions · SEO
Willie's Cacao.
Sector
Bean-to-bar chocolate, Devon
Year
Ongoing
Scope
eCommerce · Subscriptions · SEO
The job
Britain's bean-to-bar chocolate pioneer needed far more than a good-looking site. He needed a full eCommerce platform: a huge range to sell, subscriptions to run, and the whole thing joined up with payments, email and analytics.
What I did
01Complete website design and development, then ongoing care
02eCommerce build for a large, varied catalogue of bars, truffles, hampers and trade products
03A shop-by structure (product type, chocolate type, occasion and price) so every customer finds their route fast
04Product pages carrying flavours, cacao percentages, ingredients, dietary and delivery detail
05Stripe integration with a low-friction checkout and free gift messaging
06GoCardless Direct Debit billing powering the chocolate gift box subscription
07Mailchimp integration with sign-up prompts and a new-subscriber discount built into the journey
08Google Tag Manager and GA4 for accurate visitor, campaign and eCommerce tracking
09Search optimisation across products, categories and the World of Cacao content
010Google Merchant Center feed to reach Google shopping surfaces
011Ongoing maintenance, security audits, monitoring and steady improvements
What made it tricky
01
Making a very large catalogue feel simple to explore rather than overwhelming
02
Running two payment types at once: one-off Stripe orders and GoCardless subscription billing
03
Serving retail buyers, corporate gifting and professional chefs from a single platform
Project services
Web design & developmenteCommerce buildLarge-catalogue architectureShop-by navigationProduct page detailStripe checkoutFree gift messagingGoCardless Direct DebitSubscription billingMailchimp integrationSign-up & discount journeysGoogle Tag ManagerGA4 & eCommerce trackingSEO across products & contentGoogle Merchant Center feedOngoing maintenance & monitoring