Calibrating
← All work UK College Admissions
WordPress · Membership · AI · Lead generation · Automation

UK College Admissions.

Sector
Higher Education · International student admissions
Year
2026
Scope
WordPress · Membership · AI · Lead generation · Automation
The job

A platform that helps American students discover, shortlist and apply to universities in the UK, built using WordPress. It combines an AI avatar of founder Gary's 15 years of expertise, exclusive membership, one-action enquiries to every shortlisted university, and automation that turns interest into high-intent leads for UK Higher Education.

What I did
01Designed and developed the platform, built using WordPress, around the real journey a US student takes: a central place to explore universities, understand UK admissions, get expert guidance and move from research to direct enquiries
02Built a university shortlisting and multi-enquiry system so students build a personalised shortlist and contact every university on it in one action, turning high-intent research into direct student-to-university conversations
03Created an exclusive membership area within WordPress: a protected space for premium content and services, including the AI Gary experience, packaging specialist knowledge into a scalable digital product
04Created AI Gary, an interactive AI avatar that looks and sounds like Gary and gives students 24/7 access to his knowledge on UCAS, courses, university life, finance and the US-to-UK move
05Built sensible guardrails around the AI so it guides without pretending to make personal decisions or guarantee outcomes, handling informational questions differently from those needing individual judgement
06Turned AI conversations into business intelligence with an automation that analyses the questions students ask into an evolving FAQ bank, revealing what prospective students genuinely want to know
Value in three directions
01
Students

A simpler, faster way to research UK universities, ask AI Gary questions while they browse, and contact every shortlisted university in a single action.

02
AI Gary

Fifteen years of specialist knowledge turned into a digital asset that helps far more students than one-to-one advice ever could, while preserving his personal expertise for where it counts.

03
Universities

A new route to US students who have actively researched and specifically selected them: high-intent leads rather than anonymous directory traffic.

The clever bit
01

The pieces reinforce one another: a student discovers universities, shortlists them, asks AI Gary while researching, unlocks deeper guidance through membership, then contacts several universities at once

02

Every conversation teaches the platform what prospective students actually want to know, so the AI becomes a research tool as much as a support tool

03

Those insights feed content, FAQs, video, social, email and campaign messaging: real marketing intelligence, not assumptions about the audience

Project services
WordPress design & developmentUX designUniversity discoveryShortlisting & multi-enquiry systemLead generationMembership platformPremium content & gatingAI avatar (AI Gary)Conversational AIAI guardrailsAI integrationIntelligent automationFAQ automationBusiness intelligence
The outcome

UK College Admissions is now a platform, not a collection of pages. It brings content, university discovery, membership, conversational AI, automation and lead generation into one connected experience. I helped turn 15 years of specialist knowledge into a scalable digital product, while creating a new way for UK universities to connect with high-intent US students.

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