Adam & Eve Distribution.
More than a nice-looking shop. It's a connected ecommerce platform for a family-run professional beauty distributor, tying a big specialist catalogue to payments, accounts, marketing and the systems that keep repeat customers coming back.
Experienced buyers who know what they want get to it fast through clear category, brand and search routes, with straightforward repeat ordering.
Structured product detail explains unfamiliar ranges, treatment systems and variations so newer customers can choose with confidence.
A controlled account process unlocks salon-only products and benefits without turning the site into a closed trade portal that is hard to explore.
Online and in-person courses sit alongside salon-retail products, so one platform supports professional development as well as distribution.
Joining catalogue structure, professional access, ecommerce, finance, marketing, creative and support into one connected platform
A catalogue mixing simple products, variable products, salon-only supplies, retail lines and training courses
Serving expert repeat buyers without slowing them down, while still explaining specialist products to newcomers
It's not a pile of disconnected tools. It's a joined-up sales and marketing system. Customers explore specialist brands, compare products, choose variations and buy through a clear journey. Behind that, the business takes payments through Elavon, feeds sales into Xero, talks to customers through Omnisend, and makes decisions from real tracking data. AI-generated imagery and ongoing maintenance keep it all moving.