Calibrating
Web design · AI · Automation

Websites that win work. AI that gives you your time back.

I design websites that actually bring in work, then automate the enquiries, bookings, quotes and admin behind them.

See recent work
Clear scope. Straight answers. Live in as little as 14 days.
01 / 04Services

The website wins the work. The automation keeps it moving.

01

Web design & build

Websites built to bring in enquiries and sales, not just look nice. No off-the-shelf templates, no six-month saga. Good design, clear messaging and a straightforward run to launch.

02

AI & automation

Stop copying, chasing and reminding. I connect the tools you already use so enquiries get answered, bookings get made, quotes get chased and routine admin keeps moving.

03

Content & media

Words, visuals and video that make people get why they should choose you, without sounding like every other business in your industry.

04

Advice & training

Not sure where AI would actually help? I'll find the bottlenecks, cut the hype and give you a plan that makes sense for your business.

02 / 04Selected work

Work that earns its keep.

All projects
Advanced Dentistry Scotland
Advanced Dentistry Scotland
Clinic page + campaign template
Websites · CRM · Automation · eCommerce · Tracking · GEOOngoing

Advanced Dentistry Scotland

One connected platform for a growing group of premium Scottish dental clinics. It turns complex treatments into clear next steps for patients, serves dental professionals, gift-card buyers and referring dentists too, and routes every enquiry to the right clinic.

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UK College Admissions
UK College Admissions
Shortlisting + AI Gary + membership
WordPress · Membership · AI · Lead generation · Automation2026

UK College Admissions

A platform that helps American students discover, shortlist and apply to universities in the UK, built using WordPress. It combines an AI avatar of founder Gary's 15 years of expertise, exclusive membership, one-action enquiries to every shortlisted university, and automation that turns interest into high-intent leads for UK Higher Education.

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Willie's Cacao
Willie's Cacao
Shop, subscription and gifting flows
eCommerce · Subscriptions · SEOOngoing

Willie's Cacao

Britain's bean-to-bar chocolate pioneer needed far more than a good-looking site. He needed a full eCommerce platform: a huge range to sell, subscriptions to run, and the whole thing joined up with payments, email and analytics.

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Adam & Eve Distribution
Adam & Eve Distribution
Storefront + professional account
eCommerce · Elavon · Xero · Omnisend · Tracking · AI imageryOngoing

Adam & Eve Distribution

More than a nice-looking shop. It's a connected ecommerce platform for a family-run professional beauty distributor, tying a big specialist catalogue to payments, accounts, marketing and the systems that keep repeat customers coming back.

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03 / 04How I work

Clear plan. Fast build. No disappearing act.

Four straightforward stages. One point of contact. Most websites live in as little as 14 days.

01

Discover

We start with what you actually need: more enquiries, better leads, fewer admin hours, or all three.

02

Plan

You get a clear scope, structure and timeline before the build begins. No fog. No nasty surprises halfway through.

03

Build

I design using your real content, build the website and connect any tools or automations needed to make it work harder.

04

Launch

Everything is tested, launched and explained properly. You know how it works, what happens next and who to call if you need a hand.

04 / 04Who you'll deal with
Billy Mushet

Billy Mushet.

Web & AI consultant, Hamilton, Scotland

I'm Billy Mushet. I run Wonder Digital, and I've spent over ten years building websites for businesses that want results, not design theatre.

These days I pair that with practical AI and automation. Not because every business needs a robot bolted on, but because so much time gets wasted answering the same questions, chasing the same information and shuffling data between systems. I work out what'll make the biggest difference, build it properly, and explain it without the jargon. And if AI isn't the right answer, I'll say so. That alone could save you a fortune.

Web design & buildAutomationContent & mediaeCommerceHosting & supportTraining
Since
2014

Designing, building and looking after client sites, first as Catchfish Online, now Wonder Digital.

Clients
12 yrs+

Several of the first clients are still on the books over a decade later.

Rating
5.0

Across every Google review left for the studio.

What clients say

Most of my work comes from referrals.

Clients come for the website. They stay because the work gets done, problems get sorted and nothing becomes a drama.

5.0 on Google
95%+ client retention
90% of calls answered in under 1 minute

Nothing is ever too much hassle. When you are running a busy business, that is so important. You ask, it gets sorted, you get on with your day.

Ivory Tower WeddingsMay 2025
Ten years working with Billy, and in ten years I have never once been tempted to go elsewhere.
Debs de VriesSept 2024
Turned my website from something I apologised for into something I send people to on purpose.
UK College AdmissionsApr 2023
Nothing is a problem, and the solutions are fast. Billy takes the jargon out of it for the digitally challenged among us.
Andy AirdJun 2020
Billy is exceptional at what he does. We wouldn't recommend anyone else.
Scottish Dental CareNov 2022
Our new website is already turning into enquiries and bookings. Fast, efficient, and we will be back.
Harambe Detox CentreJul 2022
Billy looked after our website and our email hosting for years, and not a single week went by where I had to chase for anything.
Precise InstallsApr 2018